I I recently provided creative direction at a video and
photo shoot for a lingerie and beauty/skincare client. I also helped to
define and refine their creative and business strategies and implemented
processes for the development and execution of all aspects of digital
(interactive and integrated), experiential marketing, advertising, promotions,
sponsorships and live event marketing, refined Customer Experience both in
retail and online, developed and implemented customer loyalty and affiliate
marketing programs, managed internal teams focused on website upgrades, logo
development, e-commerce, editorial, graphic design, product photography, social
media, PR, live brand-funded events, tradeshow exhibits and managed, sourced,
negotiated and hired outside vendors on an as-needed basis. I shot still photos
on my iPhone 6 and used only natural lighting - here are two of my
favorite shots.
Thursday, March 3, 2016
Sexy In The City
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