Your Brand Can Be An All-Star!

Consumers want to love your brand. They want to talk about it, share stories about it, buy your products, enjoy your services and resources...but for consumers to be fans of your brand they have to believe you, trust you, know that your are committed to manufacturing the best products you can manufacture, provide the best services/resources and customer service you can provide. And when you mess up, deal with it in an authentic way - quickly, effectively and efficiently. You can be a brand all-star...it starts with you knowing who you are and what you do and how you do it and who you do it for. Once you have refined and implemented your creative and business strategy, you'll have a brand that's respected, trusted and valuable. http://www.msn.com/en-us/money/companies/the-worlds-most-valuable-brands-2016/ar-BBsViex?li=BBnb7Kz

Your Brand Can Be a Superstar Brand Too!

With the right strategy and execution, this could be your brand: 
http://www.msn.com/en-us/money/companies/15-brands-with-fantatical-followings/ss-BBskJ48?fullscreen=true&li=BBnbfcL#image=1

For more information, contact dennis@cmohdallas.com

I am very pleased to write this letter of reference on behalf of Dennis Gelbaum in my capacity as CIO and CMO of SRS Distribution. With revenue of almost two billion dollars, SRS Distribution is the third largest roofing distribution company in the United States, distributing roofing and building materials to professional residential and commercial contractors from more than 150 locations in 38 states. Overall, Dennis has proven to be a detail oriented, skilled, thoughtful, and thoroughly professional member of the SRS team, which I will briefly elaborate on below.

Dennis was originally hired as the Program Director to manage the development and implementation of our industry first and trend setting E-Commerce site and the refining, designing and launching of our new corporate site. During the interview and onset of the project, Dennis’ sharp skills for branding strategy, marketing, multimedia production and digital communications revealed themselves and Dennis immediately put those skills into action. Dennis reviewed the existing plans and helped refine the plan and enhance the direction we were taking. Dennis was asked to move into the role of Creative Director for the remainder of the project and continued to play an essential role in leading new initiatives around marketing, advertising, promotions, social media and digital communications.

One of the biggest contributions Dennis made was the creation and development of MAP 360° - an interactive ecommerce site that can help our customers grow their business through the use of customized marketing, advertising and promotional products. Dennis was the driving force behind the site from ideation to production to implementation. MAP 360° is self-contained and created a new revenue stream that has no impact on our current staff or resources. This project demonstrated his ability to both work independently on self-started projects as well as working with staff on/off site.

Not only is Dennis highly intelligent; he also is very hard-working. He has tackled every project assigned to him with enthusiasm and competence. He invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. He consistently produces superior quality work, on time, and within budget targets. In my estimation, Dennis is a true example of the type of employee that every employer wants: accountable and responsible, with a superior work ethic and a high degree of integrity.



In closing, I recommend Dennis Gelbaum very highly for any position that involves complexity and creativity, with high quality requirements. He is an exceptionally bright and hardworking person who will do his very best to do an outstanding job for whomever he works for/with. If I may be of further assistant with regard to Dennis, my contact information is below.

Robby McDonald

CIO | CMO


SRS Distribution | 5900 S. Lake Forest Drive, Suite 400 | McKinney, TX 75070 

(P) 469-424-2257 | (M) 469-438-8403   


rmcdonald@srsdistribution.com 

www.srsdistribution.com

"Those who tell stories shape society" Plato

Dennis Gelbaum is an international award winning Creative Director, Producer, Director, Writer, Author and Inventor and is available for freelance writing and multimedia production assignments.

“It's a pleasure to brainstorm with Dennis, who understands the power of copy. He's a creative powerhouse. Just test him out. For example, tell him about a project you're working on and he'll return with multiple (and brilliant) solutions. And being a self-described copy-butcher, I admire his ability to use words so clearly and powerfully.”
Linda Gottfried, Chief Creative Officer, Color, Light & Shadow ”

Dennis is the author of the novel, ‘Beyond Reasonable Doubt’, a character driven, mystery-thriller with more twists and turns than a double helix and 'Something About Going Home', a book of original poetry with illustrations by Christina Qualiana – and is featured in 50 Great Writers You Should Be Reading, by Danielle Hampson & Don McCauley. Dennis invented the Buddy Light Illuminated Safety Leash, one of the best selling pet products ever featured at The Sharper Image. And Dennis received the Distinguished Alumnus Award from American University and established the NAVARAC Scholarship...an annual contribution providing students funds, services and resources to help them complete film/video/multi-media projects. “If you don’t pay it forward, what’s the point?”

Dennis has worked with clients all over the world, collaborating with multi-disciplinary teams to conceive and execute brand funded content and interactive branding experiences for two to hundreds of thousands of participants. Dennis has created, written, directed and/or produced hundreds of TV (received the Cannes Lion for a series of commercials for BBDO/Black & Decker) and radio commercials, print ads, billboards, promos, trailers, music videos, live multimedia interactive events (concerts, tours, festivals, meetings, product introductions, in-store promotions and museum exhibits), corporate awareness and fundraising films/videos and hours of long & short form programming and content for theatrical release, broadcast, web and mobile. “I’ve often been described as being an innovator, out of the box thinker, superior leader and manager. (LOL) I am all those things as well as being fearless when it comes to creating, presenting, selling, planning and executing. I re-imagined the box and now there isn’t one!”

“Dennis is a creative and business strategist who gets things done! I brought Tha Heights (the Latino Boys Group out of Washington Heights, NY) to Dennis and almost immediately, he put them together with Bazooka Bubble Gum and their advertising agency and created a multimedia campaign to feature the guys in five TV commercials, a music video and exclusive web content. Dennis directed the five TV spots and co-directed the music video - which has more than 3.5 million views to date! Dennis just sees things differently than most - and when he says he will do something - he does it and the results are always fantastic!”  Patricia Taylor, CEO, Offbeat Entertainment