Your challenge: You need help defining and refining your creative and business marketing strategy but you can't afford to hire a full-time Chief Marketing Officer. The affordable solution - Rent a CMO - RENT ME! - by the hour, by the day, by the week, by the month or by the project.
I am a business and creative strategist - not only seeing what is, but understanding what isn’t and what can be.
I believe in the power of storytelling - understanding how to communicate to a specific target market, telling an authentic, engaging and compelling story, creating original multimedia content and producing interactive brand funded experiences.
I believe in the power of design and copy to strengthen and unleash the power of a brand.
I am a branding strategist - clearly seeing the big picture five years in advance, while understanding the immediate deliverables that need to be accomplished – effectively and efficiently.
By the hour, by the day, by the week, by the project, as your CMOH!, I can help you BRAND BETTER!
A strategy means little if it can’t be implemented. Creative execution amounts to even less if it can’t be measured. With an emphasis on both design invention and brand performance, I take the mystery out of marketing. By approaching the brand as a strategic business challenge, I’m able to drive results in line with the brand’s overall goals and deliver greater value. I define and refine creative and business strategies that strengthen and unleash the power of brands. I make the possible plausible.
I like to think of myself as a marketing mixologist, blending the perfect combination of marketing communications from a full-service bar of interactive and integrated resources. My experience has taught me that to do it right, to engage and influence a brand’s target audience, the path to success requires equal parts art and science, creativity and strategic thinking.
Whether predicting consumer behaviors or changing them, launching a new business or launching a new way of doing business, I approach marketing communications as a collaborative engagement designed to solve a brand’s unique business challenge. The result is a strategy, story and experience that’s unexpectedly fresh, and drives the business forward.
I develop/update and implement policies, procedures, and guidelines for multimedia content creation, production and distribution. Working with internal and external teams, I help to define and refine business and creative strategies, creating digital, online and interactive destinations and original, multimedia content (and live events) that strengthens and unleashes the power of brands - connecting and engaging withconsumers and fans in unique ways that create loyalty and generate (identify, create and maximize) revenue. From creating interactive and multimedia websites (that provides brands the ability to collect and analyze vital consumer and media usage information) to creating, producing and sponsoring original content for broadcast, web and mobile, to product placement in all media and creating live events - it is all about unleashing the power of a brand.
I have superior project and account management skills and I am extremely strategic, creative and flexible with an outstanding client orientation. I have a deep understanding and knowledge of the current digital landscape, including web development, online community development, online video programs and campaigns, emerging media, and trends in interactive experiences, social media and mobile. I enjoy working closely with clients developing and aligning digital strategies and providing innovative, multimedia creative solutions - including global event development, production and marketing, social media, digital/interactive marketing, direct response, e-commerce and public relations. I’m focused on creating innovative, engaging, effective and award-winning multimedia work, creating new revenue generating streams and winning new business.
I create innovative, interactive and multimedia content | experiences that motivate, inspire and change how people talk, act, think and feel about brands. They are the result of my more than 20 years of experience and expertise in the development of creative and business strategies, managing digital projects, multimedia and event production, sponsorship activations, data, analytics, user experience, media and technology. These experiences are supported by the use of traditional, digital, social and mobile media, as well as new technologies and invented media.
I look forward to learning more about your needs, challenges and expectations and exploring the many ways we can help each other and work together. Please let me know - through email - the best day/time for us to connect and I will make myself available.
I am an international award winning Creative Director, Producer, Director, Writer, Author, and Inventor. Check out the trailers for my novel, “Beyond Reasonable Doubt” at https://youtu.be/nU72BV5p--8 and for my book of poetry and original illustrations at https://youtu.be/07Xfe-UsOYo I was featured in “50 Great Writers You Should Be Reading”, by Danielle Hampson & Don McCauley (2010) Check out the music video I produced and co-directed for Bazooka Bubble Gum that has more than 3.6million views at https://youtu.be/yZXRaVBf0pY And, I created the Buddy Lite Illuminated Safety Leash, one of the best selling pet products to be featured at The Sharper Image.
